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ALYX 9SM


I've been looking at a number of different resources to gain knowledge for my COP essay. One particular resource was this podcast with Matthew Williams, the founder of Alyx 9SM. I found it this podcast very interesting and its exciting to come across brands that are conscientious about that practice and want to make a change as well as influencing other to do the same. As a brand Alyx have done a number of collaborations with other designers which they will have influenced with sustainable practice. Not only this but as a brand they want to create pieces that are forever items are not to just throw away, looking at keeping functional items aesthetically pleasing as well. Generally they have a very sleek and minimal aesthetic which won't go out of trend because its not produced to fit a certain season/trend but instead stay in your wardrobe for years. I like that they have this type of look as its something I try to incorporate into my own wardrobe, having a few pieces that can transition into different seasons rather than loads of pieces that are only to be worn a few times. 

For me consumption of fashion is important and its crucial to be aware of trends and the negative impact of fast fashion. I will only buy into items are that something I can keep for years and not just the latest trend. I think that most people buy into trends because of the society we live in. Its almost important to people to have the latest item and have things that others desire, its a symbol of the status you want to uphold. 



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